
What better way for BMW – an established marque that is rapidly reshaping itself – to leave its longtime persona of gentlemanly conservatism in the dust than to build a serious dirt bike? The all new G450X is the latest in a continuing line of completely fresh, clean-sheet machines to emerge from the Munich-based manufacturer in a radical detour that reinforces the notion (to borrow a very tired cliché): this isn’t your father’s BMW.
For anyone paying attention, BMW Motorrad is aggressively redefining itself. In place of flashy marketing campaigns shallowly trumpeting a new direction, the German brand is letting its two-wheel product speak for itself, unveiling one new machine after another. Their latest, the G450X, represents a bold move into semi-uncharted territory. (more…)
August 25th, 2009
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